Stuff Event
Launching The House of Wellness with Chemist Warehouse
In collaboration with Chemist Warehouse NZ, Stuff ran the seamless launch of "The House of Wellness" on January 25, 2023. This event, a collaboration of the commercial and editorial teams at Stuff, introduced Chemist Warehouse's brand new magazine insert, which was set to be available at their retail stores and in newspaper inserts.
Part of the event was unveiling the very first cover of "The House of Wellness" as well as introducing the editor to a diverse audience, and engaging media, suppliers, and staff before its official release the next day.
Clip From the event
How Was Stuff Events Involved?
Creative
Creative development of the event including event look and feel, interactive magazine cover reveal design & production, and venue fit out.
Communication
Invitations and attendee management before and during the event, including special guests and speaker briefing.
Organisation
Coordination of the event from end-to-end including planning menu and organising the formal speeches and interactive elements of the day.
key OUTCOMES
Smooth Event with Thoughtful Touches
The House of Wellness launch was an extremely successful evening, with insightful words from cover talent, Brodie Kane, and great guest participation to help reveal the cover. It ran incredibly smoothly, and the thoughtful touches the Stuff team put in meant that there was genuine hype and excitement for the magazine’s release.
